The 'I' hides the Soul, the Self, which is present in the form of consciousness.+ (1)

The 'I' has nothing to do with the Soul, the Self. The 'I' hides the Soul, the Self, which is present in the form of consciousness. 

If the Self is not 'I' then what is the use of saying I AM THIS or I AM THAT. the Self is not an individual to say ‘I AM THIS’ or ‘I AM’ THAT'.

Remember:~

The ‘Self’ is not the ‘I’ but the ‘Self’ is the Soul, which is without the form, time, and space.

The ‘Self' is not the ‘I’ because ‘I’ is present only within the domain of the form, time, and space.

The Soul is ‘I- LESS existence” because it is without form, time, and space.

Do not stick to the ‘I’. Stick to the Soul, which is the cause of the ‘I’ and it itself is uncaused. The Soul is the Self. 

The Soul, which is present in the form of consciousness, is the ultimate truth or Brahman. The ‘I’ is merely an illusion.

If you stick to the ‘I’ then you are sticking to the illusion. If you stick to the Soul then you are sticking to the truth, which is beyond form, time, and space.

The Soul is permanent and the ‘I’ is impermanent.

That is why Bhagavad Gita: ~ “The permanent is always there, only the transient ‘I’ comes and goes. (2.18)

The ‘I’ hides the truth of the whole.

People think the ‘I’ without the body is the Self. The seeker has to understand the fact that ‘I’ is not the Self, but the witness of the ‘I’ is the true Self, which is eternal.

That is why Ashtavakra Gita 16:10:~ If you desire liberation, but you still say "I," If you feel the ‘Self’ is the ‘I’, You are not a wise man or a seeker. You are simply a man who suffers.

People are stuck with the reality of the ‘I’, which they take as real because some Gurus have propagated the Self is the ‘I’. is no need to convince such mindsets. The seeker of truth accepts only the truth nothing but the truth. : ~ Santthosh Kumaar